soona
Senior Director of Creative Product
2019 – Current
Room214
Producer
2013 - 2019
soona is a virtual content studio for e-commerce, specializing in product photography, video production and AI-powered creative tools. Over the past six years, I’ve played a key role in shaping and scaling our creative products and operations through rapid growth and innovation.
Built and led high-performing teams across creative, production, and post
Opened 5 studios nationwide, scaling a team of 30+ creative
Streamlined e-commerce production workflows to maximize speed, quality, and efficiency
Developed AI-powered creative solutions for customers
Launched an internal collective of models + stylists to elevate content capabilities
Introduced ‘packs’ + ‘trendset’ content solutions that made production simple and accessible
Room214 is a digital agency based in Boulder, CO. Over my five years there, I served as a hands-on producer, driven to turn ideas into high-impact, beautifully executed content.
Launched a custom content service in 2013
Managed and mentored production teams
Produced monthly + quarterly content campaigns
Created project schedules and managed budgets
Led brainstorms and concepting sessions
Developed strategic initiatives to drive new business
Weigel Broadcasting
Producer
2007 -2010
Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois. The company owns and operates national television networks, as well as local broadcast stations throughout the country
Nominated for an Emmy in 2008
Produced, shot and edited show segments for You And Me This Morning
On-camera talent for WCIU-TV features
Shot on-air Top Dog promos
Managed WCIU.COM web content
Mentored production interns